Creative Genius: An Innovation Guide for Business Leaders, Border Crossers and Game Changers

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In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the gameā€¦ and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them. They find their own space , then shape it in their own vision.

Fisk, Peter

Most of all they have great ideas. They outthink their competition, thinking bigger and different. G amechangers is built around 10 themes that are shaping the future of business, brought to life with case studies from across the world, and 16 practical canvases to make the best ideas happen in your business. New Releases.

Description Time and space. Genetics and robotics. Education and fashion.

Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?

Most ideas are incremental, quickly copied and suffocated by conventions. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts.

Description

Creative people rise up. Visionaries, border crossers, and game changers: Engage your right brain; open your eyes; think more holistically From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations.

Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future.


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And the same holds true for every highly innovative company.

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